David has written copy in almost every format, including print and broadcast ads, direct mail, websites, brochures, catalogs, product packaging, and other standard collateral. Whether you need to make a sale, persuade public opinion, or just convey information, he can write almost anything that’s not intended for a scientific audience. He has previous corporate marketing experience in newspaper publishing, home fashions, and soft beverages. On the side, he drifted into writing an award-winning corporate and social history of the world’s first record club, Revolutionizing Children’s Records. That led to another book: an illustrated history of the commercialization of folk music, in collaboration with the dean of American folk music historians, Ronald D. Cohen. He has also penned articles for several established publications, and contributed research to a combination book/CD/DVD box set (The Weavers: Goodnight Irene, for Bear Family Records). Dave’s marketing degree is from the University of North Texas, which he attended long after Pat Boone and Tex Watson went there.