The Creative Director
Kelly is an award-winning Creative Director with over 20 years of design experience. The name “Graphic Granola” is an homage to her crunchy Southern California upbringing, which continues to inform her creative sensibility to this day. Her professional emphasis has been on branding, corporate identity, print collateral and advertising. She has led creative teams at several ad agencies and creative boutiques in Austin, San Antonio, and Dallas/Fort Worth. She has been Senior Art Director at Parker & Wood (San Antonio) and Nourzads (Austin), and Senior Designer at Williamson-Dickie (Fort Worth) and direct marketing giants Harte Hanks and Advo (Dallas). Her work has been published in several books: LogoLounge Master Library II: Animals & Mythology (Rockport Publishers); Logoliscious; The Big Book of Green Design; and Designing for the Greater Good (all Harper-Collins). She also has numerous book-design credits to her name. Her BFA degree in Advertising Art is from the University of North Texas.
Kristin comes to Graphic Granola after a stint of globe-trotting around Europe with her Dutch beau. Prior to that, she worked for Community Impact newspaper, where she served as Lead Designer, and interned for the SicolaMartin and Sibley Peteet agencies. At Texas State University, she was Vice President of the student chapter of the American Institute of Graphic Arts, won design awards at the Houston Show, Creative Summit, and Southwestern Writers Collection, and received a BFA in Communication Design.
David has written copy in almost every format, including print and broadcast ads, direct mail, websites, brochures, catalogs, product packaging, and other standard collateral. Whether you need to make a sale, persuade public opinion, or just convey information, he can write almost anything that’s not intended for a scientific audience. He has previous corporate marketing experience in newspaper publishing, home fashions, and soft beverages. On the side, he drifted into writing an award-winning corporate and social history of the world’s first record club, Revolutionizing Children’s Records. That led to another book: an illustrated history of the commercialization of folk music, in collaboration with the dean of American folk music historians, Ronald D. Cohen. He has also penned articles for several established publications, and contributed research to a combination book/CD/DVD box set (The Weavers: Goodnight Irene, for Bear Family Records). Dave’s marketing degree is from the University of North Texas, which he attended long after Pat Boone and Tex Watson went there.
The Development Team
Graphic Granola partners with Workhorse Marketing for development. Which gives you the best of both worlds. Graphic Granola utilizes our expertise of visual design and Workhorse utilizes their expertise of web development, to give you a finely crafted website. Most all sites are built in an open source Content Management System, which allows you to upload and update information on the website on your own. Over the last 9 years, Workhorse Digital has helped more than a hundred businesses create and manage their websites, email campaigns, branding initiatives and more. This experience has helped us develop an innate sense for accuracy and efficiency during each step of a project lifecycle. With an in-house and remote team large enough to expand to 20+, Workhorse Digital is able to take on both small and large scale project. Capabilities Include: Digital Marketing Strategy, Performance Analysis & Tracking, Digital Marketing Audit, Social Media Programs, Website Design, Website Development, Website Maintenance Programs, Search Engine Optimization, Email Marketing Strategy HTML Email Design & Development, Pay Per Click Advertising Management, and Online Reputation Management.