About Pricing

We often get inquiries from businesses and other organizations who have not previously purchased graphic design services, and thus are not familiar with the market. If you fit that description, the following summary might be useful.

Roughly speaking, there are three levels of graphic design pricing, which we have conveniently broken down for you here (using admittedly biased terminology):

Lowball  (students, freelancers, bargain online shops, crowd sourcing)

At this low priced level, you’ll get offers like no money upfront, designs in 24 hours, unlimited revisions, etc. These might be college students who are trying to build their portfolios, or maybe just some guy or gal with a Mac. The quality ranges from excellent to awful, but if you’re on an extremely limited budget, it might be worth the gamble.

Happy Medium (smaller design firms)

Here you get experienced freelancers and small studios like Graphic Granola. The designers in this category are usually veterans of big agencies and studios, so one major advantage is that you get big agency experience without paying the big agency price. You also get the advantage of communicating directly to the creative team working on your project, instead of going through the layers of bureaucracy typical of larger agencies.

Sky High (larger design and advertising firms)

This higher priced tier consists of advertising agencies and large design studios. With an ad agency, you’ll be assigned an Account Executive who serves as your liaison to the design department. The agency might also have separate departments for marketing research, media buying, broadcast production, etc.

All three pricing levels have their merits. It’s all about finding which is the right fit for your business and/or project.

Rate Summary

  • All work is based on an $100 per hour rate.
  • We offer a 15% discount for non-profit organizations.
  • We will also work within a set budget for select clients.
  • We determine your quote based upon our hourly rate, production/development costs and your specific needs.
  • Before we bill anything, we provide you with a creative brief and proposal.
  • If it looks like we’re a good match for your business, please proceed with haste to our online contact form.

Chemistry

Working together is a bit like dating. Sometimes it’s a good match, and sometimes it’s not. If the following features are appealing to you, chances are high that we’ll have good chemistry. 

We like long-term relationships. We like to work with you on more than just one project. That way, we can ensure that your visual identity is consistently applied across all of your marketing communications. Inconsistency dilutes the effectiveness of communications, and the integrity of the brand. A unified image, on the other hand, absolutely enhances a strong brand.

We like clients who value good design. In other words, clients who are willing to make the investment in having their branding done professionally.

We like constructive feedback. We listen carefully to your directions, opinions, suggestions, and critiques—and we take everything you say into serious consideration. Because nobody knows how to do what you do like you do!

We like clients who trust our expertise. Feedback is crucial, but some clients (not you, of course!) try to micromanage every little decision, gathering opinions from colleagues and even relatives—and that almost never yields positive results. So we strongly encourage clients to trust us, not Debbie in Accounting or cousin Billy Bob.

We like easy-to-get-along-with clients. But sometimes crazy-ass clients can be fun too!

We like do-gooder clients. Or at least clients who “do no harm.” (See Good Works.)