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Dickies contest direct mail promotion
This 3D direct mail piece was sent to a targeted list of Dickies retailers informing them about Dickie's American Worker of the Year contest. A collage of time imagery embellishes the brass tin box, while the box cover asks for 3 minutes of the recipient's time. As you open the lid, the copper metallic and maroon brochure asks the viewer to flip the accompanying 3-minute sand timer and quickly review the contest benefits in the brochure. To complete the time theme, retailers are encouraged to contact their Dickie's sales rep for contest materials and get a free retro Dickie's watch. We had an amazing response rate on this piece. |
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