The Crunch

2008 good intentions



OK, so a new year calls for some resolutions, right? Well, I don’t like the word resolution. Feels like you’re correcting something that you’ve done wrong. So I prefer to call them intentions.

I intend to be greener this year. Guess I can start with my grocery store habits. Does the Council on Economic Priorities still publish “Shopping for a Better World”? If so, that’ll help keep my product loyalties in line. And of course I will always use my reusable netty grocery bags when I go to the store. And no plastic bags in the produce department, either. I’ll just slap the price sticker right on that bunch of bananas; they do come in their own attractive biodegradable wrapper, dontcha know. And even though I usually set aside out-of-date fruit or veggies as lovely snack for the birds and bugs and worms and such, I’m sure it would be just as tasty if it went into a real compost pile instead. And I just gotta stop wasting paper towels, even though they are one of the most convenient things ever invented. As for changes in my recycling agenda, the neighborhood political action group, RG4N, is now collecting cans to raise money, so from henceforth my spent ginger ale cans (the beer is all bottled) will serve a more perfect cause.

I intend to get better at networking. I’m realizing more and more networking isn’t about promoting my business to people, but rather just meeting people as myself. I went to an Austin Women in Communications speed networking luncheon last week, and realized, horror upon horrors, that I didn’t bring enough biz cards. Lesson #1: BRING TOO MANY CARDS. As cards were passed around the table, I only took cards I thought might be helpful to my business affairs. Then today I got an email from someone who had collected my card — not even someone I particularly remembered, nor whose service I could use. Just a friendly greeting saying hello and perhaps we could refer clients to each other. The lightbulb went off above my head: What a great idea! Just because I can’t use their services now, doesn’t mean I won’t need them later. Maybe I could even refer them to someone I know. I promptly took all the cards I had collected and went about sending my own virtual greetings. Lesson #2: COLLECT TOO MANY CARDS. I never know when I might refer a client their way — and vice versa. So now, instead of dreading the next networking event, I’m all jazzed about it. Got my stack of too many biz cards and a new attitude.

I intend to more deliberately direct business growth. If you know me, you’ll know I’m all about positive thinking. This year, I intend to be more specific about the type of work I want to do, and the type of clients I’d like to attract. To help clarify those desires, I recently consulted a couple of very helpful books: “Attracting Perfect Customers: The Power of Strategic Synchronicity” by Stacey Hall and Jan Brogniez, and “The Passion Test: The Effortless Path to Discovering Your Destiny” by Janet and Chris Attwood. Simply by being true to my core values, defining my perfect clients and defining how I can be of service to these perfect clients, I attract them. Or, more accurately, we attract each other.

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